Most people don’t know precisely what they want in a smartphone device…until they see it. Samsung needed to introduce their newest Samsung Galaxy S6 Edge in a way that let consumers really understand it. Or better yet, hold it. We teamed up with R/GA to create something that would not only give users the ins and outs of the technology, but also the feeling of holding it in their very own hands. Recognized with Cannes Lion, Bronze, One Show Merit Award, Webby Nominee & Honoree, as well as shortlisted for AICP Next Awards.