Coke Zero wanted to help people around the world by making their tacky holiday sweater dreams come true. It’s an admirable cause. So, together with Droga5, we set out to create a microsite that would allow users to digitally design a unique sweater and then upload it to social media for praise… or ridicule. The contest would result in 100 winners, who would actually get their designs custom-woven into a wearable gift, wrapped and sent to them. All within two weeks of the contest’s end and just in time to impress at the holiday parties. Covered by Fast Company and AdWeek. Recognized with a One Show Merit Award, Community Arts Award of Excellence, and FWA Site of the Day.