Find your people.
When GameStop comes to you asking for brand work, you jump at the chance—especially if the plan is to disregard “stonks” entirely. With these spots, we leaned into GameStop’s place as the brick and mortar clubhouse for gaming and collector culture. We played into the feeling of being part of something small and special while also blowing it out to fit the largest possible audience. We spoke to gamers on their own terms and reminded them there is a real life place for them. Maybe they can’t touch grass, but they can certainly touch linoleum . Covered in AdAge.
Project: GameStop “There’s A Place For Us”
Made with friends at World Famous including Alan Nay, Holly Petitjean, Rachel Carlson, Sarah Donze, Tessa Paneri, Caden Bohn, Sophia Kim, Adam Oliver, Ryan Lewis, Rogelio Salinas, Karin Hokanson, John Gerwick & more…
Directed by: Matthew Illick, Interogate
“I saw this a few days ago and was fully convinced it was a fever dream until I looked it up on Twitter”
@DontCry on the website formally known as Twitter
“The fact that this is by GameStop and is a real commercial is insane”
@RacingBot on the website formally known as Twitter
You don’t typically get to toss around “dead grandma, stuck in the eternal gulag” jokes without first building a little trust. To do that we created a metric ton of digital display banners built to drive sales during the most important time of year—the Black Friday through Christmas gauntlet of fire. These are the highest performing digital display ads in the brand’s history.
