From the way he plays to the way he emotes, from his victory celebrations to his unbridled specimen of a beard, James Harden is an oddity. An unrivaled personality on the court. And the Harden Vol. 1, the first Adidas shoe sporting his name, was as disruptive to the game as Harden himself. From asymmetrical lacing, to the finish and materials, everything about the design challenges expectations. This shoe needed a unique campaign that would rise to the occasion.

​

Agency, Production: We Are Royale