James Harden isn’t your average basketball star. An unrivaled personality on and off the court, he’s a future Hall of Famer and a fashion icon. So yeah, the Harden Vol. 1 was as disruptive to the game as Harden is himself. From asymmetrical lacing, to the finish and materials, everything about the design challenged expectations. “Wake up the game” is the launch campaign for Harden’s first signature shoe with Adidas that spanned digital video, social and experiential. Recognized with a Shorty Award, Clio Award, Silver & Addy’s Silver.