For his third signature shoe, Damian Lillard wanted to create something attainable. He’s an icon on and off the court, but Dame’s also a wonderfully humble guy who hasn’t forgotten his roots. Our mission was to forge a multi-channel campaign centered around Dame’s commitment to delivering a shoe that didn’t just look great—but was designed to celebrate his community and lift up the next generation of stars who might not have the same advantages as others. It was truly an honor to work with Dame, and his authenticity was the foundation on which we constructed the script and visual language of the campaign. We also got to pepper in a handful of basketball trainers and influencers such as Devin In The Lab and Paul Fabritz. Oh, and the song is Dame’s single “Hero” featuring Raphael Saadiq.