Launched in conjunction with the annual Meta Connect conference, this campaign highlights three new features that helped make the Quest platform a more social experience, such as a sharable home space and chat via Meta Messenger. Since then, the Horizon team has continued to use these spots in their promotional content for Meta Horizon Worlds. One unexpected, yet super fun challenge was the casting, wardrobe, and avatar design, working with the product team to ensure the live action characters matched as closely as possible to their VR counterparts. We also collaborated closely with avid Horizon users and creators, to create believable scenarios that accurately reflected how folks were socializing within Horizon Worlds. Small team. Lots of hard work. Lots of laughs.