To help launch the second iteration of the Ray-Ban Metas, we created a social first campaign by putting the glasses in the hands of creators such as KidSuper, DadaEats and OMGCornelio to get their honest reactions and a glimpse into what the product can do in the hands of such amazing creative talent. In addition to the social campaign and anthem film, I collaborated with the design team to help work the campaign into VP of Product for Wearables at Meta, Li-Chen Miller’s visual narrative for the 2023 Meta Connect conference. The goal was to showcase how Meta’s technology, particularly the fusion of hardware, software and AI, could enhance social connections and bring people together through shared experiences.