Parenting can be a real sh*tstorm. So we took real, unfiltered reviews real parents wrote about Frida products and brought them to life. Amy Schumer narrates and parents rejoice in the boogery, poop-filled realness. I’m gonna be honest, this wasn’t my favorite shoot. And I say that freely because despite the many obstacles the team faced, we rallied, worked through it as a group, and delivered some amazing, award-winning spots that really drove sales for these products. Sometimes it’s not all laughs and high-fives, and that’s ok. The work is what’s remembered. Covered by Muse by Clio. Recognized with Communication Arts Award of Excellence.