Sh*t got real.
Parenting can be a real sh*tstorm. Frida celebrates the good, bad, and messy realities of new parenthood. So we took real, unfiltered reviews real parents wrote about Frida products and brought them to life. Amy Schumer narrates and parents rejoice in the boogery, poop-filled realness. Covered by Muse by Clio. Recognized with Communication Arts Award of Excellence.
Project: Frida “Real Reviews”
Agency: World Famous
ECD: Rachel Carlson
Creative Director: Tessa Paneri
Copywriter: Caden Bohn
Art Director: Sophia Kim
Director: Quinn Katherman/Prettybird