Amazon Web Services is the cloud service that powers the world around us. This international campaign highlights some of AWS’s many customer success stories and reveals how they affect our everyday lives. How’d we do it? With a bunch of cute kids and some of the biggest and most exciting brands on earth. The campaign saw a 73% increase in brand awareness for AWS, as well as a 77% increase in brand interest, and 84% in key message penetration. The campaign ran for nearly 5 years, helping AWS cement it’s status as the leading cloud service provider in the world.