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Ray-Ban | Meta
ROLE: CREATIVE DIRECTOR
Launched in conjunction with the annual Connect conference, this campaign introduced the world to the next generation of smart glasses in Meta's ongoing partnership with Ray-Ban. This newest version of the glasses includes new features such as AI assistant, vastly improved camera and audio quality as well as live streaming - making it an incredibly useful (and stylish) tool for creators. So we put the glasses in the hands of creators such as KidSuper, DadaEats and OMGCornelio to get a glimpse into their every day lives and show off what the product can do. To direct the campaign, we enlisted the ultimate creator and unofficial NY talent scout NewYorkNico.
Agency: Meta
Produced with M ss g P eces
Connect Anthem
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