I was brought on to direct this targeted digital campaign, working along side Will Bright, Rachel Block, Rachel Warner and the team at OKRP. This lo-fi song (written and performed by the Rachels) had been sold through (somehow) and so we decided to fully embrace the DIY style of the internet and pair the song with eclectic visuals that felt hand-crafted, quirky and candid. This campaign is scientifically proven to get stuck in your head, for better or for worse - there was an entire reddit thread dedicated to how much people hated it, which we were thrilled by. 

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Agency: OKRP

Produced at We Are Royale