To reimagine the GEHA brand, we took a more authentic approach to their message: Do Your Possible. Working with an awesome creative team, including the homie Brendan Kennedy, we kicked off with an anthem TV spot and followed up with a more intimate, story-driven spot, the two paid homage to people simply doing their best, recognizing the heroics - and even failures - that go into everyday life. 

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Produced at Fresh Face

Agency: Trozzolo