Meta 'Step Into Rift'

ROLE: CREATIVE DIRECTOR, DIRECTOR

How do you sell something that fundamentally needs to be experienced? Capture the sensation of stepping into a fully immersive, new world. This was, as far as we knew, the first large scale campaign around VR gaming, so there wasn't much historically to lean on in terms of what works and what doesn't. 

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Agency & Production: We Are Royale