Sweater Generator
ROLE: CREATIVE PRODUCTION
Coke Zero & Droga5 wanted to help people around the world by making their tacky holiday sweater dreams come true. It’s an admirable cause. So we created a microsite that would allow users to digitally design a unique sweater and then upload it to social media for praise… or ridicule. The top 100 most liked sweaters, actually got their designs custom-woven into a wearable gift, wrapped and sent to them. All within two weeks of the contest’s end and just in time to impress at the holiday parties.
We crafted our own unique sweater pattern templates, schooled ourselves on how yarn gauge correlates to a pixel, learned all about laundry instruction symbols and even special-ordered wool directly from Italy. We manufactured every custom sweater with specialized packaging, then shipped each to the eager hands of their creators.
Agency: Droga5
Produced at We Are Royale

