This early instagram campaign aimed to increase visibility and awareness of the @adidashoops handle, and build off of the "I'm Here To Create" campaign. The series featured an announcement spot, as well as 17 instagram videos (before 'Reels') highlighting moves and training tips for athletes of all levels. We partnered with basketball trainers and influencers Devin Williams, Drew Hanlan, DJ Sackmann, Jordan Lawley and Johnny Stephene for the campaign.

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Agency & Production: We Are Royale